AUDIENCE BUILDING | CONTENT STRATEGY | AUDIENCE ENGAGEMENT | ADVERTISING
Rinnai, a global name in heating and water heating solutions, but relatively new to Canada, did not do Canadian social media. They chose to partner with The Tiny Agency to launch its social media presence in Canada, from scratch.
Through a tailored social media strategy, The Tiny Agency significantly enhanced Rinnai Canada’s brand awareness, lead generation, and customer engagement. Our partnership continues to drive success, with The Tiny Agency serving as a trusted extension of the Rinnai America marketing team.
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Goals.
Primary - B to B. Engage and influence plumbers and installers to recommend and specify Rinnai to their customers – home owners and businesses. Secondary - B to C. Influence consumers and manage consumer engagement: product and support questions.
Content.
We produce approximately 170 unique posts annually, in both English and French, for LinkedIn, Facebook, and Instagram. Given limited assets, we creatively repurpose existing corporate materials from Rinnai America and also collaborate with field sales to develop new concepts and messaging that will resonate with installers.
Engagement.
Using customer installer lists, we proactively built their audience through targeted invites and engagement. We have successfully grown Rinnai Canada’s social media presence to over 7,500 targeted followers across the platforms.
We now actively interact with this audience daily on behalf of Rinnai.
Impact.
Rinnai Canada has enjoyed double-digit revenue growth every year we have worked with them. The ongoing strategy generates sales leads, new connections, and advertisement inquiries, contributing to Rinnai Canada’s overall business success.
Explore more of our social media work.
