BRAND DEVELOPMENT | CONTENT STRATEGY | AUDIENCE ENGAGEMENT | ADVERTISING
Robert Street Cookies is a small-batch cookie company serving up nostalgic treats from a vintage camper named Junie. As a new business, they needed help translating their big personality into a clear brand presence and creating the tools to introduce themselves to the community.
The Tiny Agency was asked to help launch the brand from the ground up. We provided strategic direction around the visual language of the business, helping define the look and feel that now carries through their retail space, social media, and website.
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Goals.
Primary – B to C. Introduce Robert Street Cookies to the local community and create excitement around the brand launch.
Secondary – B to C. Build an online presence that makes it easy for customers to discover weekly flavours, upcoming events, and ordering options.Content.
We helped establish the brand’s playful, nostalgic visual language and translated it into a cohesive set of promotional assets. Social media content was created to introduce the brand story, highlight weekly cookie flavours, and promote pop-ups and events featuring Junie, the vintage cookie camper. This early content helped set the tone for the warm, cheeky personality the brand is now known for.
Website.
We designed and developed the Robert Street Cookies website to act as a digital home base for the business. The site introduces the brand story, showcases the rotating cookie menu, and provides clear pathways for customers to place special orders or book the camper for events.
Impact.
With a strong visual identity and consistent online presence from the start, Robert Street Cookies launched with a recognizable and approachable brand. The website and social media channels have helped the business build local awareness, share weekly flavours, and connect with customers eager to follow Junie’s next stop.
Explore more of our social media work.
